Freshheads

Interaction Design
Creetion Logo

Creetion

Corporate Identity
Creetion Logo

IFF

UI/UX Design Consultant
IFF Logo

Simon Says

Corporate Identity & Web Design
Simon Says

Wicked

Game Design
Wicked Card Game

Wenkbrouwerij

Identity & Web Design
De Wenkbrouwerij

Point Blank

Web Design
Point-Blank

Plywood Ramp Tour

Web Design
Plywood Ramp Tour

Bello Limoncello

Web Design
Bello Limoncello

Crazy Ending Show

Web Design
Crazy Ending Show

LIKETHIS

Web Design
LIKETHIS

Hoppathee

Product & Web Design
Hoppathee

Piek-o-Bello

Product & Crazy Web Stuff
Piek-O-Bello

Honderd Duizend Klapper

Crazy Web Stuff
Honderd Duizend Klapper

No Funny Business

Crazy Web Stuff
No Funny Business

Opposites Attract

Own work
Opposites Attract
Interaction Design

Freshheads

Creetion Logo

During my time as an interaction designer at Freshheads I worked on a lot of projects. This is a selection of a few that I worked on:

 

  • Centraal Beheer Achmea

 

I've spent three months working on concept development, interface design and usability testing for RoadGuard, an initiative for on-demand roadside assistance by Centraal Beheer Achmea and Eurcross Assistance. Centraal Beheer Achmea is one of the Netherlands largest insurance companies and is looking towards the future.

 

  • Jeugdformaat

 

A redesign/rebranding for Jeugdformaat, a youth health-care organization in the west of the Netherlands. Together with Violette Müller, a graphic designer who works at Freshheads we tackled the clients wishes and turned them into a youthful, fresh website to show they mean business.

 

 

  • KNVB ScheidsAssist

 

For the KNVB, the Dutch Royal Football Association, I worked on launching a new platform for referees. A platform where all the information the KNVB has is bundled for all referees at all levels.

Visit the website

 

 

  • Getaway Travel

 

A usability redesign for travel brand Getaway Travel which focuses on a User Generated Content platform for the future. Not live yet, but I was involved in scoping, redesigning the interface, so it would allow for easy integration of new functionalities and a lot more goodies to come in the future.

 

 

  • Vastgoedbooking

 

For Vastgoedbooking I functioned as a full-stack usability tester. Which meant I would go through each new functionality and see if everything performed as conceptualized. Suggesting (small) improvements to improve the usability of the web-application.

Visit the website

 

 

  • MuPlay&Learn

 

A redesign for MuPlay&Learn, a platform that focuses on teaching children to work with technology in a fun and sustainable way.

Visit the website

 

 

Corporate Identity

Creetion

Creetion Logo

The corporate identity of Creetion, an IT consultancy firm focusing on SAP technologies, was in need of a complete overhaul.

They gave me carte blanche to come up with an identity befitting their IT expertise.

Over multiple iterations I created a new logo, a corporate style guide integrated into their intranet, a new website and everything else they'd need to stand out in the competitive world of IT consultancy.

Visit the website

UI/UX Design Consultant

IFF

IFF Logo

While working at Creetion, I worked at IFF from february 2014 till september 2014 as an external UI/UX Design consultant.

During this time, I worked with Martijn Voerman from Define Design to create a unified internal system for employees at IFF.

Working alongside business and development units, we worked with IFF employees to optimize the future UI of the system. During my time at IFF I created everything from paper- to high-fidelity prototypes, which were constantly being tested by employees for refinement.

These prototypes were then used as a basis for an extensive component library for development to work with.

Sadly, I can't show work for this project publicly.

Corporate Identity & Web Design

Simon Says

Simon Says

Identity Design and web design/development for a barbershop with Thunder&Bold.

Simon, who runs Simon Says, was looking to refresh his barbershop's identity. Together with Thunder&Bold, we made sure he would stand out and have an easy to use and maintain website to boot.

Visit the website

Game Design

Wicked

Wicked Card Game

Open Source game for designers to discover the impact of what they do and the ethics involved in design.

During my study I minored in Philosophy & Ethics, so during my graduation project I took my fascination for these subjects and created a card game geared towards designers.

We, as designers are taught to design for good. The good of the environment, society and for the good of mankind. Yet, most designers don't end up changing the world for the better. What's worse, most people working in the design industry rarely realize the power their work can have in the real world. For this purpose I created a role playing game that invites you to be as evil as possible. To use the knowledge you possess and subvert people into doing whatever your client wants you to achieve.

The end, justifies the means. All that remains now is finding out how evil you can get.

During my graduation I was invited by my academy to give a series of talks about Ethics and philosophy for first-year students.

How to play Wicked (Video)

Visit the website (and download the game)

Identity & Web Design

Wenkbrouwerij

De Wenkbrouwerij

Johan Rebergen, known for his unique eyebrows and responsible for all the entertainment found at Lowlands Festival, strikes out on his own. Finding the best in theater to amaze and delight crowds.

For years, Johan was responsible for all (theater) entertainment found at Lowlands Festival. So when he decided to start his own company he needed a website that showed rather than explained, what he does best. And that is, maintaining a great network of some very amazing street theater companies from around Europe.

A website scarce on words but rich in imagery, to give visitors a glimpse at what the Wenkbrouwerij can do for an event.

Visit the website

Web Design

Point Blank

Point-Blank

T-shirts for tall people. For skaters, by skaters.

Started as an experiment by Plywood Constructions, soon the t-shirts were available in a couple of skate shops around the country. And after a couple of successfull colaborations with established street-artists sales were doing great.

With Thunder&Bold, I created a full-fledged webshop for Point Blank with all the necessary payment integrations.

Because the guys behind it moved on to building full-scale skateparks around the Netherlands, Point Blank has, for the time being, been suspended. Maybe one day it'll be back, maybe it won't.

Web Design

Plywood Ramp Tour

Plywood Ramp Tour

Plywood Constructions built the biggest portable ramp in the Benelux and travelled across borders with it.

With a mobile ramp of this size Plywood Constructions had a first of it's kind. Designed and built so that it could fit in a single trailer ensured they visited a plethora of skate championships with it.

A simple one-page website to promote the fact that it was available for rent.

Visit the website

Web Design

Bello Limoncello

Bello Limoncello

An all-natural Limoncello, but with a kick! Less sugar, more alcohol, more bite.

During my internship at Natwerk we created a few products for fun. Bello Limoncello was one of them. Finding that most liquors were way too sweet we set out to create a liquor marketed to men. This meant it should have a lot less sugar and a lot more alcohol.

I created the first two iterations of the website, since then the website has seen a handful of redesigns and the liquor is now available in select shops and bars.

Watch the 1 year anniversary video

Visit the website

Web Design

Crazy Ending Show

Crazy Ending Show

A crazy, unusable website for a dinner theater show which dazzled it's visitors at Westergas in Amsterdam.

For a small intimate dinner theater I was asked to create a website. By two founding fathers of A Campingflight to Lowlands Festival they knew what they wanted; a website that would confuse the visitor as much as the evening itself would.

Together with an artist who created the backdrops I made a website that consisted solely of hidden rollovers in those backdrops, providing users with little to no clues except for some glitchy arrows which dissapeared in seconds.

After three completely sold out nights in the Westergas, the dinner theater show wrapped up to become a mystery just like it's temporary website was. So sadly all that remains are these paintings of the backdrops.

Web Design

LIKETHIS

LIKETHIS

A boutique fashion brand from Amsterdam aims to bring smiles to those that look beyond the label (literally).

For a small boutique fashion brand from Amsterdam, I created their first website and an online lookbook which they used to approach potential outlets.

Visit the website

Visit the lookbook

Product & Web Design

Hoppathee

Hoppathee

A tea with as much cafeine as two espressos. Not for the faint of heart.

While at Natwerk we created Hoppathee, a tea with more cafeine than a double-espresso or a can of Red Bull. A tea not for the faint of heart. Next to colaborating on the product design I created a simple website meant to convey the effects of Hoppathee.

Visit the website

Product & Crazy Web Stuff

Piek-O-Bello

Piek-O-Bello

How to attract attention in the busy marketing world? How about a pick-me-up for christmas?

A set of christmas tree-toppers with heartfelt christmas wishes. All hand-packaged and delivered by bike around Amsterdam to clients, design agencies and good friends of the company.

The boxset came with a card and a URL to a fake website to order more boxes. No matter what the user did, the form presented with errors, prompting them to contact us.

Visit the website

Crazy Web Stuff

Honderd Duizend Klapper

Honderd Duizend Klapper

From the guys of NATWERK, a new years gift that should be illegal. End the year with a bang!

A simple website, designed to look like a generic Chinese webshop. Users were directed to the website after having received a mystery package from us, containing the gadget of the year to start the new year with a bang!

Visit the website

Crazy Web Stuff

No Funny Business

No Funny Business

Hypno Kitty isn't joking.

I have no explanation for creating this, none whatsoever.

Visit the website

Own Work

Opposites Attract

Opposites Attract

A series of opposites captured in image and word.

A series of small (15 x 15 cm / 5.9 x 5.9") posters for print.